Asus

Asus (formally called ASUSTeK Computer Inc.) is a Taiwan-based company that produces a variety of computers and computer components. It is a top-tier, leading transnational company in the area of IT hardware, and outside of its headquarters in Taipei, Asus has a manufacturing or service presence in more than thirty different countries. Asus is one of the most influential and important IT companies in Asia, and its recent collaboration with other technology leaders has resulted in a variety of promising innovations as well as worldwide success.

Asus was founded in 1990, in Taipei, Taiwan, by computer engineers who had previously worked for Acer. Initially, Asus was not given much notice by western IT companies. Meanwhile, Asus pushed to develop reliable, energy-efficient hardware, and eventually other companies took notice. Things changed completely when Intel struck a deal with Asus, to make motherboards specifically tailored to the demands of Intel chips. Asus jumped to the forefront of the IT hardware industry, producing notebook computers, desktop computers, motherboards, soundcards, and peripherals. More recently, Asus joined the Open Handset Alliance and began developing Android phones and tablet computers.

As a company, Asus is run with a clear focus on a few core ideals, which include quality, affordability, and environmental responsibility. The quality and reliability of Asus computers and components is what first got the attention of other IT companies, and the durability of Asus products remains legendary. Asus computers will function properly in conditions where literally every other brand fails, and Asus notebook computers have successfully been used both at the top of Antarctic mountains, and in the zero-gravity environment of space. Furthermore, this high level of performance doesn't rely on a hefty price tag. Asus notebooks and desktop computers are some of the most competitively priced on the entire market, offering superior performance for less than the cost of almost any other brand.

An important part of innovation and performance for Asus computers is power consumption. Engineers at Asus have paid special attention to the energy efficiency of their components and computers, both to improve the reliability of the machines as well as to make them more environmentally-friendly. Asus even developed a special proprietary chip, the EPU (Energy Processing Unit), in order to coordinate and manage power usage in all of a computer's major components. In fact, all Asus notebook computers are designed to be Energy-Star compliant. Furthermore, when it comes to the materials used to make Asus products, Asus has made a special effort to be green. There is a company directive that restricts the use of certain known hazardous materials in Asus products, and the list is actually more restrictive than that imposed on manufacturing by the European Union. In recent years, Asus has been developing hardware that can be more easily recycled, as well as offering its own take-back and recycling programs.

So, if you think that Asus is a small company from a faraway place, think again! Chances are, your computer is one of the one-third in the world that use Asus motherboards. Asus has more influence over the development of new hardware than most people know, and it is always innovating and creating new things.